Nigerian singer and songwriter, CKay premieres the official music video to his evergreen record, “Mmadu.”
Coined from the Igbo dialect, Mmadu means “people” in English. CKay talks about a beautiful lady, and it revolves around the song.
The song “Mmadu,” was taken from CKay’s most recent studio project, “Sad Romance,” released back in September.
Produced by P2J and co-produced by CKay. Ahmed Mosh directed the warm, eye-catching video for A Ladder, Lex, and Booker Production.
While his previous music videos for hit songs ‘love nwantiti’ and ‘Emiliana’ show a gentler CKay pursuing his ‘small love’ somewhere in Nigeria or serenading a girl named Emiliana in sunny Dakar, ‘Mmadu’ reveals a more mature intrigue to the star. The song and its visual companion piece are pure ecstasy and devoted to celebrating sensation. All this allows CKay to be more poised in how he chooses to make art. Of both song and video, the star admits:
“Working with Ahmed was great, as usual. He knows how to work with emotions and vibes quite well. He also brings the beauty out of African aesthetics in a way very few can,” he said.
Watch the video below