Mdundo, a leading music streaming service in Africa, hosted its highly exclusive event, Experience Cocktails with Mdundo, on June 6th, 2024, at The House in Lagos, Nigeria. The event brought together key stakeholders from the music and telecommunications industries for a night of networking, insightful discussions, and celebration.
The highlight of the evening was a distinguished panel session, expertly moderated by the esteemed Joey Akan. This session, featuring industry veterans like Princess Okereugo, Akachi Igboko, Luckyln Audu, Excel Joab, Honour Aghedo, and renowned artist Praiz, was a treasure trove of insights on the ever-evolving topic of ‘The Commercialization of African Music Genres and Opportunities for Brands and Artists.’ It was a truly enlightening experience for all attendees, providing a deeper understanding of the industry’s current landscape and future prospects.
This exclusive event served as a platform to foster collaboration and knowledge sharing between music industry stakeholders and telecommunications partners. Mdundo, with its groundbreaking work, aims to bridge the gap between these sectors by [specific actions or initiatives], unlocking new opportunities for brands and artists alike.
The evening also witnessed a prestigious award ceremony recognising outstanding achievements in the African music scene. For their exceptional contributions, the following artists were celebrated:
| Award Description | Artiste |
| Highest Downloaded Male Artist | Kizz Daniel |
| Highest Downloaded Female Artist | Mercy Chinwo |
| Highest Growing Artist | Boy Sean |
| Highest Downloaded Hyperlocal Artist | Nura M Inuwa |
| Best Alternative Creative Content | Bola Lawal |
“With the global development of Afrobeats, we have seen a rising interest in genres coming out of Africa,” said Amanda Uzoagba, Head of Licensing, West Africa. “This is an exciting time for all stakeholders in the industry. The opportunities are immense and ever-evolving, and Mdundo, as a leading music service provider, is at the forefront of these conversations.”
“The success we’ve achieved with Telcos across Africa is a testament to our unwavering commitment to delivering value for all our partners,” stated Sowari Akwosionu, Head of Marketing and Partnerships, Africa. “We are more than just a music service provider; we are a trusted value provider for our partners across the continent.”
Akosionu further emphasized the mixer’s importance: ‘This event is an opportunity to create a platform for knowledge sharing and relationship building between the music and telecommunications industries. We are committed to fostering collaboration and building upon our progress across Africa. With a staggering 35 million monthly active users on the continent, we are just getting started in activating the African music consumer. The potential is immense, and we are excited about the future of our industry.’
Uzoagba proudly highlighted Mdundo’s unwavering commitment to artist compensation: ‘Earlier this year, we were thrilled to distribute over $1.5 million in royalties to artists and our content partners. This significant payout is a testament to the successful collaboration between brands and the music industry, a journey we are all a part of. It’s a clear demonstration of our dedication to supporting and valuing the artists who make our industry thrive.’
About Mdundo
Mdundo is a music service provider operating in Africa and serving the mass market audience. It allows users to download music legally from their mobile phones and offers DJ Mixes curated for users daily and paid for through their airtime. Our services are designed to [specific benefits for the African music consumer]. To learn more about Mdundo and its services, visit its website at Mdundo.com.