If you have firmly decided that you need your own music brand, then the next step is to draw up a specific plan for the implementation of this task. In this article, we will write out a 7-point step-by-step plan that will help you create your music brand. If you do not have enough funds to create a brand and need to earn money urgently, you can place bets on the 22Bet website.
1. Define your target audience
Everyone in the district is talking about defining the target audience. Everyone says that, but only a few really understand for whom they work (I’m talking about artists). They do everything as it goes and doesn’t really think about who it is for. Not the most efficient approach. Decide right now who are the people for whom you create in the first place. How old are they? What is their social status? Imagine what they look like. There is no artist that absolutely everyone likes. If you do just that, you will already be different from most aspiring artists who do everything on a whim.
If many drug addicts and alcoholics go to the artist’s concerts, then he makes music that attracts such an audience. So do not let everything take its course, “steer” your career competently.
Remember one of the basic rules of PR: “it doesn’t matter what is actually there, what matters is what people think about it.”
The soloist of the Rammstein group is an exemplary family man in life. He sings lullabies and mows the lawn. He does not dismember neighbors with a chainsaw, as you might think.
A characteristic feature of artist branding (as opposed to, say, professional personal branding) is that the brand can be anything. Including socially unacceptable. People perceive it normally, they like it and they approve of it. Agree, it is unlikely that a person with the image of Merlin Manson could be the head of the company or the head of the department. Society would reject him. And if you are an artist, please, you can do anything, entertain us. So use your imagination, and don’t be shy (although you don’t have to be a freak either).
2. Write an emotional map
We take a leaf and write down in it those emotions and those impressions that we would like our audience to have about us. Ideally, you should start with the audience. That is, you must understand how your audience is ready to go. What emotions do they want to experience, and what kind of person can become their idol?
For example, you might end up with something like this:
- a) soul of the company
- b) cheerful, have a sense of humor (or serious, sad)
- c) good taste
- d) in a party, clubber (or vice versa – a loner, a recluse)
- e) easily make contact (or vice versa – “star”, inaccessible)
- f) athlete
- g) well-read, intellectual
- i) energetic, mobile (or calm, thoughtful, measured)
And so on, I think the idea is clear. Thus, we write out all those emotions and impressions that you want to remain about you.
3. Create “artifacts”
We write out on the leaf those distinctive “things” by which you will be remembered. It can be some elements of clothing, physical features of your body. This can also include features of speech or vocabulary. You can come up with some words and expressions that you will use and associate with.
The main thing is that the artifacts should be really memorable (if you have a beautiful face, this does not mean that it is memorable), and they should correspond to the emotions and impressions that you wrote in point 2. Keep in mind the representative of your target audience, and pick up your artifacts just for him.
4. We collect a list of sites
What is a playground? This is where people can see you or your content. This could include your blog site, YouTube, social media, media, exhibitions, and so on. Honestly assess your capabilities, if you can’t hire a PR manager or content manager right now, you can pull a limited number of sites on your own.
5. I will create a content plan
The venues have been collected, what’s next? Now we write out all the types of content that you will publish on each of the sites. This content should cover all those emotions and impressions that you wrote in paragraph 2.
So you’ve figured out what kinds of content you’ll be posting. Now write a specific content plan: what we post, where and when. Write where and when you will produce it (content).
6. Content production
Everything is clear here – plans, plans, but actions make the result. Your appearance, behavior, statements, speech – everything should correspond to the emotions that you wrote. It’s not always easy. If you wrote that “intellectual”, but you yourself cannot connect two words, you will not give the impression of an intellectual. Yes, you can ask a well-read friend to write a few blog posts about what great books you have “read”. Well, as soon as people hear your live speech, they will understand that you are not writing the posts. If you are an “athlete” and weigh 130 kilograms, then your photos in the gym will look more comical than “look, I’m an athlete!”. So take care of yourself and work on all aspects of your image and your personality.
7. Publication and promotion
After the content is ready and published, it must be promoted. By themselves, people will not find you and will not “like” you. But within the framework of this article, I will not touch on promotion, especially since it is individual on each of the sites.